THE STATE OF DATA 2024/25

Navigating Change

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In its 10th year, the KDR State of Data Report covers the trends within the data community. It tracks data usage, tactical and strategic solutions successful data teams are using, challenges, priorities, workforce dynamics, a look to the future, salary benchmarks and provides a pulse check on trending topics. Whether you are a data professional starting out, a leader looking to benchmark, or you work within talent acquisition or HR, it's packed full of information and strategies to help you in your role.

67%

Have adopted AI

79%

Are not worried that AI will take over from human business functions

23%

Managing expectations of the business is the most challenging aspect of AI adoption

33%

Use AI to automate repetitive tasks

ON USAGE

64%

Of data professionals have improved or fairly improved their data usage

Download the report to find out how they did it.

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THE PEOPLE BEHIND THE DATA

Employee satisfaction levels

37%

Of data professionals are happy in their job

24%

Of data professionals feel neutral about their job

17%

Of data professionals feel unhappy in their job

BUT WHAT FACTORS DETERMINE THE OUTCOME?

25%

Of data professionals are not confident they will execute on their data strategy next year.

46%

Of data professionals are concerned their infrastructure won't be able to cope with the amount of incoming data over the next 2 years.

BUDGET

Is the biggest challenge facing data professionals going into next year.

WHAT STRATEGIES ARE BEING LEVERAGED FOR SUCCESS?

LEADERSHIP SKILL REQUIREMENTS ARE CHANGING..FIND OUT HOW

WHAT'S THE BEST WAY TO ENSURE DATA QUALITY?

WHAT PERCENTAGE OF  DATA PROFESSIONALS ARE CONCERNED ABOUT CYBER-ATTACKS INCREASING?

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